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Clean Skincare Brand Mutha Expands Retail in UK at Cult Beauty

Online expansion for US-based skin and body care brand.

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By: Christine Esposito

Editor-in-Chief

Mutha—a US-based clean beauty brand launched in 2019 by esthetician and former model Hope Smith—will be available in the UK at Cult Beauty.    Cult Beauty is one of the UK’s leading digital destinations for best in beauty. It will offer an assortment of Mutha’s skincare and body products including its popular Body Butter, Body Oil, Face Oil, No. 1 Serum and Eye Cream.    “I am thrilled to announce our second-market launch into the UK this January,” said Smith. “Aiming to care for you as your...

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